Pretty who?

Who do you think you are?!

Who are these triflers anyway, and why do they think they can explain marketing to me? Fair question, Habibi, we’ll answer it for you. PRETTY NASTY was created as an alliance of specialized agencies to provide you with the most radical marketing from a single source. We combine expertise in the areas of strategy and identity-based brand management with the services of a classic digital advertising agency (design, print, websites, software and app development, social media, SEO, SEA) and garnish this delicious mixture with a pinch of influencer marketing with our own talent management—voilà, marketing au chocolat!

Our goal is to shape the marketing game and promote brands according to our rules. We have already implemented some really cool projects with big brands and established creators throughout Germany and internationally – and we want more!

Pretty Nasty Team 9
Pretty Nasty Team 13
Pretty Nasty Team 17

Why we are good
the best

Except for cowards, rule fetishists and sticklers

It’s always brutally important to us to bring awesome sh*t to the stage and to do things that stir emotions and stick in people’s minds. We hate generic crap that literally screams out the fear of offending even the tiniest bit. Every euro invested from some random marketing budget in the world that goes to waste because it simply gets lost in the mass of advertising hurts us. We understand that attention and differentiating brand benefits are the new currencies of the economy. This thought accompanies us every day, in every project, in every idea.

The great thing is that all of this can be channeled in different ways and led to success. Do you know the saying about the hammer and the nail? We are not tied to individual specializations, but can put together our offer from the services that suit your specific case and actually solve your problems. Just as we offer you what you need, we also strongly and vehemently advise you against anything that won’t help you at all. Word of honor, brother.

PRETTY NASTY fun facts

Want some more random sh*t? “Here we go!” (Quote from Fabrizio Romano)

Otherwise, everything has already been said: we offer the maximum range of skills, combined with absolute honesty, an extra feel for different areas of (youth) culture and trends, and creative courage. It’s awesome, but only for those who feel it or can at least bring themselves to take a chance. Do you want to be a little nasty too?

Facts about us

Three agency dogs, one in-house ranger, over 1,000 clients, and nine unsuccessful attempts to get Tokio Hotel to perform at our Christmas party.

Why you need us

Because we think differently and holistically about brands, marketing, the creator economy, and culture. And because otherwise we’ll decorate your company car with graffiti, you boring prude!

Our goal

That you trust us and that your target audience will love you because we get to create the most impressive content you have ever received from an agency.

We need

Commitment, courage, integrity, and, ideally, a substantial budget—the latter is optional, but we’ll be honest with you: €50 won’t get us very far…

FAQs

From people at the agencies Jung&Billig, ReachOut, and setzensechs, which emerged separately but have been working together for years, and whose employees sat and continue to sit two meters apart in the same office when in doubt.

Because we want you to enjoy the highest level of service with maximum efficiency without spending unnecessary amounts of money! That’s why we’ve put together a group of agencies with specialized teams of experts in relevant fields. This allows us to ensure expertise while streamlining communication chains and minimizing the effort that would otherwise be required when working with several separate agencies on a daily basis – and burning through your hard-earned cash.

First of all, because NASTY does not stand for ugly or mean. For us, being nasty means having the courage to work against conventions and combining relevance and attitude, even if it is uncomfortable. We also see our sharpness, punchiness, and cultural cheekiness as nasty. What’s more, we are also PRETTY at the same time. This expresses our commitment to aesthetic excellence and design quality, as well as a sense of and appreciation for attractiveness, elegance, and aspiration. Last but not least, pretty refers to the ability to design brands in such a way that they are desirable and culturally relevant. So, would you like to be pretty nasty too?

To put it briefly: clarity, relevance, integrity, and courage are the values that are of utmost importance to us when working with our clients. Clarity, because we don’t take egos into consideration, but honestly say what will help you and your brand move forward and what won’t. Relevance, because we do things that are culturally, strategically, and emotionally in tune with the spirit of the time, thereby creating impact instead of fizzling out fruitlessly. Integrity, because we think deeply, design thoughtfully, and deliver substance instead of superficiality. Courage, because we go where it gets uncomfortable – because we are convinced that this is exactly where new and truly good things are created.

prettynasty spray f 057bfa

Do you need
more?

If you’re still feeling a little queasy, take a look at successful projects from the past.

prettynasty spray f 057bfa

You get it,
right?

Awesome! Now that you’re really hooked, we shouldn’t waste any time and use that drive for your next big thing.